http://www.digital-doctor.co.uk/blog/ The latest Blog feeds from www.digital-doctor.co.uk en-us Thu, 07 May 2026 15:44:43 +0100 Rocketspark http://www.digital-doctor.co.uk/blog/post/19377/website-refresh-for-jsm-passive-fire-protection/ We've already stressed the importance of keeping your website up to date in our blog, 'Why it pays to update your website regularly'. We compiled what we thought were the 3 most compelling reasons for keeping your site up to date - allowing it to evolve over time rather than be left to fester until it gets to the point where a complete rebuild is necessary. Just over a year old and the website we designed and built for JSM Passive Fire Protection has already undergone a refresh. ... Wed, 19 Apr 2023 12:06:55 +0100 http://www.digital-doctor.co.uk/blog/#post19377 http://www.digital-doctor.co.uk/blog/post/18952/why-it-pays-to-update-your-website-regularly/ Having worked in digital for over 20 years now (good grief - has it really been that long?) there’s a popular misconception that every few years or so a company should look to completely revamp their website. I would argue for a number of reasons that this is ill-advised with potential negative results for the small business owner. Now let’s be honest here, a small business owner cannot compete with the well-oiled machine of a corporate marketing department with its unlimited resources ... Wed, 22 Feb 2023 15:43:57 +0000 http://www.digital-doctor.co.uk/blog/#post18952 http://www.digital-doctor.co.uk/blog/post/18396/buzzwords--have-we-forgotten-how-to-communicate/ How many of us adopt various buzzwords in our business dialogue and written correspondence? Then ask yourself how many of these buzzwords are actually meaningful and how many could be avoided. Buzzwords, it would seem, can do more harm than good and their overuse may well make you stand out for all the wrong reasons.  In our second blog in the series on verbal communication (our first blog is entitled 'Barriers in business: Mind your language') we discuss how we often rely on ambiguous term... Thu, 03 Nov 2022 00:00:00 +0000 http://www.digital-doctor.co.uk/blog/#post18396 http://www.digital-doctor.co.uk/blog/post/18403/barriers-in-business-mind-your-language/ Understanding how we communicate and interpret meanings online is pretty fundamental to website design. Keeping visuals and content simple and accessible, reducing the amount of jargon and terminology (thus appealing to the widest audience) should be the primary focus. Any deviation from that may impact on your brand and your business. If only verbal communication in business settings was as straightforward.  This blog is the first in a two-part series on the theme of communication. In Barr... Wed, 02 Nov 2022 14:36:33 +0000 http://www.digital-doctor.co.uk/blog/#post18403 http://www.digital-doctor.co.uk/blog/post/18327/how-much-should-i-be-paying-for-a-new-website/ Whether you're starting up a new business, an existing business going through a re-branding exercise, or are looking for an easier to use website back-end after many years struggling with an antiquated interface, we're here to advise you about the process of shopping for a new site. First and foremost, let's make some basic assumptions (and importantly, these are our areas of expertise). A basic 'brochure' site will roughly have 6 elements: Home pageAbout usWhat we do/services pageNews/blogsCont... Wed, 19 Oct 2022 14:00:46 +0100 http://www.digital-doctor.co.uk/blog/#post18327 http://www.digital-doctor.co.uk/blog/post/18249/should-my-business-be-doing-email-marketing/ This is a question we get asked frequently at the Digital Doctor. It seemed to be the way a decade or so ago that everyone felt compelled once a month to spend hours compiling a newsletter that no-one read; or if they did, it would be someone with time on their hands and whose sole concern was finding the odd typo or two. Newsletters died a slow and demeaning death and we know this is exactly what happened from our past web agency experience. However, with the advent of some good and intuitive p... Thu, 06 Oct 2022 16:42:03 +0100 http://www.digital-doctor.co.uk/blog/#post18249 http://www.digital-doctor.co.uk/blog/post/15616/social-media-trends-for-2022/ As we close down the year that was 2021 and look forward to a more hopeful 2022, the giants of social media strategy, marketing and research are alerting us to the trends for next year and beyond.  With social media evolving at the rate of knots, we’re assuming the trends they’re predicting today will actually come to bear next year. We’re hoping so as The Digital Doctor has contributed some precious thinking time to the narrative to help our clients and blog readers focus on how soci... Fri, 26 Nov 2021 10:57:49 +0000 http://www.digital-doctor.co.uk/blog/#post15616 http://www.digital-doctor.co.uk/blog/post/15429/breatherapy-works/ We responded to a brief from a potential new client. Alan Ball wanted to promote his new venture, Breatherapy and educate followers in the practice of Conscious Connected Breathwork. From Alan's own personal experience, he'd found that breathwork had literally transformed his life. Having suffered from chronic back pain for some time and investigated various techniques to alleviate his symptoms and improve his mental wellbeing, he had been introduced to a beginner's class in breathwork principle... Thu, 28 Oct 2021 15:06:09 +0100 http://www.digital-doctor.co.uk/blog/#post15429 http://www.digital-doctor.co.uk/blog/post/14887/does-it-pay-to-outsource-your-marketing-function/ Well of course, we will say yes since we’re in the business of selling but for non-marketers, having a ‘go-to’ team to devise, manage and execute a digital marketing plan has so many benefits. We’ve listed them here and should convince you to at least think about it. Contact us, if you want to know more:  Cost-effective Peace of mindLong term strategyUtilising expertsFree your timeConsistency across all things digital We’ll now take a look at these benefits in more detail&hel... Mon, 09 Aug 2021 15:20:40 +0100 http://www.digital-doctor.co.uk/blog/#post14887 http://www.digital-doctor.co.uk/blog/post/14886/north-wales-holiday-let--hafannedd/ The proud new owners of a beautiful holiday let in North Wales asked us to design and build a website for their new undertaking - Hafannedd in Denbighshire. The brief was to provide prospective vacationers with information about the self-catering properties (there's a mill and a cottage), booking availability, an enquiry form and provide a useful resource for people visiting the area. In addition to content writing to highlight local attractions and places to visit, we initially wrote 3 blo... Mon, 09 Aug 2021 14:37:51 +0100 http://www.digital-doctor.co.uk/blog/#post14886