Defining content strategy
Don't write content purely for its own sake. People don't have time to read long pages of prose - ensure what you have to say has value, how will it enrich? How will it empower? How will it educate?
When we build Rocketspark websites, we think of it in terms of a paella (sorry, food is close to our hearts hence the analogy). Buy a shop-bought, 'bung in the oven' poor relation and you'll have limited ingredients - usually plenty of rice, peas and peppers, bland chicken and if you're lucky a solitary prawn. Once eaten, you've had enough but rarely will you buy again. The same can be said for a website that hasn't had the benefit of a content strategy - it's sufficient but it doesn't inspire and you certainly won't return for repeat visit.
In contrast, our Rocketspark websites have been created with care. We think about every ingredient which includes: layout, signposting, navigation, calls to action, tag lines, images and page content. Think of these each as a succulent morsel in a truly authentic paella - it's difficult to beat once executed perfectly.