For many business owners, finding time to revisit and assess their website is simply not a priority nor a possibility. We often hear:
“I know the website isn’t particularly helping my business and I want more leads from it. I don’t know where to start even if I had the time to do it!”
In our experience, this scenario results in a website left to its own devices and stagnating. Over time, the gap widens between the ignored website and its more loved and updated contemporaries making the latter a more convincing prospect for the website visitor. The common perception is:
“If this business can’t be bothered to look after their website, are they going to look after me - a bona fide customer?”
So to answer the question “Do I need a website audit?”. The answer is a resounding yes!